Five years. 300 clients. One process.
The 9-Layer Sales Automation Stack wasn't designed in a boardroom. It was built from five years of running lead generation campaigns for manufacturing companies across Europe — learning what works, what breaks, and exactly where AI creates the most leverage. Every client engagement starts here.
Data Foundation
What it is
Build the intelligence base — 1.9 million company profiles scraped, enriched, and classified.
Why it matters
Without a clean, comprehensive data foundation, every downstream activity is built on guesswork. Bad data means wasted outreach, missed targets, and unreliable forecasting.
Scrapes, enriches, classifies 1.9M company profiles across 90 countries
Reviews and validates ICP criteria, ensures strategic alignment
Market Intelligence
What it is
Define target markets and industries with precision.
Why it matters
Entering the wrong market wastes months. Market intelligence ensures you prioritize geographies and segments where your offer has the highest probability of success.
NACE mapping, geographic sizing, competitive landscape analysis
Strategic decision on priority markets and expansion sequence
Company Targeting
What it is
Score and qualify target companies against your ideal customer profile.
Why it matters
Reaching out to unqualified companies burns budget and credibility. Rigorous scoring ensures your team talks only to companies that can buy.
AI scoring models, D&B Hoovers verification, financial health checks
Approves final target list, adds strategic overrides
Decision Maker Mapping
What it is
Build a verified contact database of 4–12 key decision makers per company.
Why it matters
Reaching the wrong person is the same as not reaching anyone. B2B manufacturing decisions involve 4–12 stakeholders — mapping them all is the difference between a lead and a deal.
Finds key persons per company — email, LinkedIn, and phone verified
Validates roles, titles, and organizational fit
Channel Strategy
What it is
Design the outreach architecture — which channels, in what sequence, with what messaging.
Why it matters
LinkedIn-only outreach plateaus. Email-only gets filtered. Phone-only doesn't scale. The right channel mix, sequenced correctly, multiplies response rates.
Recommends channel mix based on industry benchmarks and historical data
Finalizes LinkedIn / email / phone / niche platform mix
Campaign Execution
What it is
Run personalized outreach at scale — 400–1,000 activities per month per salesperson.
Why it matters
Manual outreach caps at 50–100 activities. Automation without personalization gets ignored. The combination of scale AND relevance is what generates pipeline.
400–1,000 activities/month, automated personalization, A/B message testing
Monitors performance, adjusts messaging, handles edge cases
Hot Lead Processing
What it is
Triage and qualify every response — automatically and by hand.
Why it matters
A slow response to a hot lead kills conversion. Structured triage ensures every positive signal gets the right follow-up within hours, not days.
AI-assisted lead scoring, response classification, initial reply suggestions
Conducts qualification conversations, assesses deal potential
Meeting Conversion
What it is
Book qualified meetings with full context and preparation.
Why it matters
A booked meeting without context is a wasted meeting. Structured briefing packs ensure every meeting starts with alignment.
Automates scheduling, generates briefing packs, sends confirmations
Confirms meetings, ensures preparation, manages calendar
Sales Handoff
What it is
Transfer qualified opportunities to the client's sales team with full intelligence.
Why it matters
The handoff is where most agencies lose value. A structured briefing — with company profile, contact history, pain points, and next steps — ensures continuity.
Generates structured prospect briefing with full engagement history
Client conducts the sales conversation with full context
Most companies we meet are missing Layers 1, 4, and 6. These three gaps account for 80% of lost pipeline.
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Get a structured framework to evaluate your own sales process against the 9 layers.
Download Self-Assessment→Next step
Ready to see exactly what AI can do for your sales process?
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